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Case Study: Amplitude Digital

Cultivating Essential Relationships for Future Growth
In a short period of time, our team was able to identify and target key sales opportunities and make lasting connections with high-quality prospects developing Amplitude’s pipeline for the year.

13,000

Emails Delivered

65%

Open Rate

23%

Response Rate

7%

Appointment Rate

CHALLENGE

A One-of-a-kind Marketing Program with Proven and Longstanding Results

In order to increase sales quickly, Amplitude selected our team for its expertise in generating meaningful long-term leads and relationships with prospects and accomplished local businesses. To support and achieve Amplitude’s ambitious goals, our team developed and managed a specialized email nurturing campaign — one that leveraged unique buyer personas and profiles to cultivate qualified leads throughout the entire sales process.

“What really attracted me to our team in the first place is just the sense that they developed a really solid system and a great team,” said Duff Ferguson, Founder & Partner of Amplitude Digital. “They produced a very strong stream of discovery calls and meetings with qualified companies that will turn into long-term contracts.”

SOLUTION

Building an Outbound Program That Drives 15K Leads

Our team’s comprehensive outbound marketing campaign generated an exceptionally high volume of discovery calls and more than 13,000 emails, which yielded an impressive 65 percent open rate and a 23 percent response rate. In just a few months, the our team was able to lay the groundwork for future revenue opportunities, pipeline growth, and substantial business relationships well into the future.

“The team understood our selling process,” Ferguson said. “They spoke our language and had a great system in place for doing exactly what we needed to do:  identify the right places, reach out to them gradually, and schedule appointments with the ones that rose to the top.”

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Free Needs Assessment