Our team’s comprehensive outbound marketing campaign generated an exceptionally high volume of discovery calls and more than 13,000 emails, which yielded an impressive 65 percent open rate and a 23 percent response rate. In just a few months, the our team was able to lay the groundwork for future revenue opportunities, pipeline growth, and substantial business relationships well into the future.
“The team understood our selling process,” Ferguson said. “They spoke our language and had a great system in place for doing exactly what we needed to do: identify the right places, reach out to them gradually, and schedule appointments with the ones that rose to the top.”