FREE Needs Assessment

Case Study: Fransmart

Our Team Sources 15K Franchise Owners
Our team delivers targeted leads so our sales team can qualify outbound prospects at a higher rate. This data paired with our team’s outbound sales program has seen leads become 3x our team’s outbound sales program has seen accounts become 3x more likely to convert into opportunities.

16,000

Leads Per Month

77%

Open Rate

24%

Response Rate

30+

Appointments Per Month

CHALLENGE

Difficult Lead Profile to Source Accurate Contact Details

Fransmart engaged our team to help grow the emerging restaurant concepts of The Hummus & Pita Co., Mamoun’s Falafel, Rise Biscuits Donuts, The Pie Hole, Slapfish, and The Chickery by generating investor leads with specific trigger data intelligence.

Researching franchise owner leads — including their current restaurant portfolio and identifying their investment potential —  had their internal sales team curating stale CRM data and purchasing inaccurate lists. This is because Fransmart Account Executives had experience closing inbound leads, but limited experience in outbound lead generation.

SOLUTION

Dedicated Team Delivered Target Account Leads and Converted Them Into SQLs

Working with the Fransmart sales team, an Ideal Customer Profile was developed, targeting leads for each franchise brand in geographic territories, slated for their respective growth with capital investment data included. As our team’s Leadgen Specialists delivered this lead data, customized outbound sales sequences were designed and launched.

Refined lead generation, high performing outbound sequences, weekly optimizations, and constant Slack communication has allowed our team to develop a predictable sales pipeline for Fransmart Account Executives and assist in the growth of emerging restaurants.

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Free Needs Assessment