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Case Study: intelliVOL

Delivering Qualified Leads with 90% Meeting to Sale Conversion
Working with intelliVOL, our team created an outbound sales program that delivered an email open rate of 78 percent. The outbound campaign quickly started generating an average of 1,600 leads per month for the intelliVOL team.

1,600

Leads Per Month

78%

Open Rate

36%

Response Rate

90%

Days to SQL

CHALLENGE

Limited Resources Hamper Lead Acquisition

As a small firm with limited resources, intelliVOL was challenged to reach the school leadership needed to grow its business. The company relied on global distribution partnerships to market x2VOL to its potential market of 33,000 schools.

CEO Michele Pitman says, “We decided that to grow, we needed to sell directly to our customers, but the lack of time and resources made it hard to manage an outbound sales program and meet the demand for our product.”

To increase adoption of x2VOL, intelliVOL selected our team to develop an outbound program that would target school principals, campus life administrators, service learning directors, and community service directors at private schools.

SOLUTION

Building an Outbound Program That Doubled Leads

“We have a 12-week window when decision-makers are seeking a solution. By extending our sales team with them, we were able to stay on target with our communication and outreach,” says Pitman. After a one-month pilot that delivered 800 leads, intelliVOL expanded their investment in our team. As a result, leads doubled to 1,600 per month.

Pitman says, “They are delivering highly qualified leads and at the same time increasing awareness of our product. I’ve tried multiple campaigns with different companies in the past. We didn’t have anything like the success we’re seeing with them.” Working with our team, intelliVOL is quickly and effectively reaching decision-makers. “Their qualification is so effective:  by the time we connect with a potential school, they are ready to move forward with an agreement,” says Pitman.

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