As a small firm with limited resources, intelliVOL was challenged to reach the school leadership needed to grow its business. The company relied on global distribution partnerships to market x2VOL to its potential market of 33,000 schools.
CEO Michele Pitman says, “We decided that to grow, we needed to sell directly to our customers, but the lack of time and resources made it hard to manage an outbound sales program and meet the demand for our product.”
To increase adoption of x2VOL, intelliVOL selected our team to develop an outbound program that would target school principals, campus life administrators, service learning directors, and community service directors at private schools.