FREE Needs Assessment

Case Study: Mitek

Identifying and Delivering Same-day Leads
Our team built a lead generation program that converted targeted leads into sales calls for Mitek sellers. After meeting specific weekly quotas, Mitek expanded our team’s role to provide leads same-day to their sales teams.

4x

Increase in Leads

20,000

Leads Generated

1

Day Turnaround

4

Dedicated Researchers

CHALLENGE

Additional Resources Needed to Meet Aggressive Targets

Marketing managers at Mitek were challenged to build a lead pipeline that would meet aggressive growth targets for the company’s mobile capture and identity verification software solutions.

Recognizing that resource limitations would hamper lead gen efforts, Mitek engaged our team to help build the lead pipeline the company needed to succeed. “The company is on a steep growth trajectory. We realized that we needed help to deliver a pipeline of qualified leads that would help us achieve our targets,” says Jillian Schwantz, Digital Marketing Manager at Mitek.

SOLUTION

Running a Lead Pipeline for the U.S. and Europe

Working with Mitek, our team created a lead generation program that delivered 4x as many leads per quarter for the Mitek sales team. “At first we gave our team specific lead criteria and asked them to create a straightforward lead gen program. They started generating their weekly quota really quickly. And they fit right into our culture — we view them as an ‘embedded’ extension of our team,” says Schwantz.

As our team proved their ability to deliver highly qualified leads, Mitek decided to deepen the relationship and give our team responsibility for generating leads in both the U.S. and Europe. Each geography had very different needs and criteria.

Schwantz says, “We decided they could help us with our geographies on both sides of the Atlantic. The experience was seamless; our team lead was able to address the different needs of both our U.S. and European markets.”

Do You Want to Be Our Next Successful Case Study?

Join the hundreds of companies growing with Menture Inc.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
Free Needs Assessment