FREE Needs Assessment

Case Study: StaffGarden

Meeting Growth Targets by Delivering Qualified Leads
Working closely with StaffGarden, our team created an outbound sales program that has generated over 15,000 leads. The campaign has delivered over 64,000 emails with a 40 percent email open rate and a 27 percent response rate.

15,000

Leads Generated

45%

Open Rate

28%

Response Rate

10

Days to SQL

CHALLENGE

Limited Resources Stymie Growth Plans

Leadership at StaffGarden wanted to grow their business, but were challenged by an inability to hire the additional resources they needed. After an unsuccessful attempt at direct sales, the company looked for a partner who could fuel growth at a price they could afford by connecting them with healthcare decision-makers.

CEO Ryan Reid says, “We provide a world-class platform that delivers an efficient, cost-effective process for institutions to find, hire, and manage qualified nurses. But that didn’t mean much if we couldn’t get our product in front of decision-makers. We needed help building an outbound sales program to grow the business. That’s when we turned to them.”

SOLUTION

Building an Outbound Program That Drives 15K Leads

To help StaffGarden achieve its growth potential, our team developed an outbound program targeting C-level executives, vice presidents, and human resource/recruiting managers — as well as nursing organizations within hospitals and healthcare systems.

“From day one, they have been our partner. They took the time to understand our market, our prospects, and our business needs. They transformed this knowledge into an outbound strategy that’s helping us exceed our targets,” says Reid. With a deep understanding of the target customer persona, our research team has consistently identified the healthcare decision-makers who can help StaffGarden maximize growth. But this is only the first step.

The combination of accurate target customer personas and effective messaging from our team have helped the StaffGarden team close one deal per month from its opportunity appointments:  an impressive statistic for the notoriously difficult healthcare industry.

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Free Needs Assessment