Increase in Leads
Additional Resources Needed to Meet Aggressive Targets
Marketing managers at Mitek were challenged to build a lead pipeline that would meet aggressive growth targets for the company’s mobile capture and identity verification software solutions.
Recognizing that resource limitations would hamper lead gen efforts, Mitek engaged our team to help build the lead pipeline the company needed to succeed. “The company is on a steep growth trajectory. We realized that we needed help to deliver a pipeline of qualified leads that would help us achieve our targets,” says Jillian Schwantz, Digital Marketing Manager at Mitek.
Running a Lead Pipeline for the U.S. and Europe
Working with Mitek, our team created a lead generation program that delivered 4x as many leads per quarter for the Mitek sales team. “At first we gave our team specific lead criteria and asked them to create a straightforward lead gen program. They started generating their weekly quota really quickly. And they fit right into our culture — we view them as an ‘embedded’ extension of our team,” says Schwantz.
As our team proved their ability to deliver highly qualified leads, Mitek decided to deepen the relationship and give our team responsibility for generating leads in both the U.S. and Europe. Each geography had very different needs and criteria.
Schwantz says, “We decided they could help us with our geographies on both sides of the Atlantic. The experience was seamless; our team lead was able to address the different needs of both our U.S. and European markets.”