You can easily double the volume of business clients or customers within 30 days by following simple but highly effective steps to generate leads and successfully convert them into paying customers that can increase sales.
By following these three simple and effective strategies, you can easily add new customers in record time:
Strategy #1 – Build a Loyalty Ladder to Create “Raving Fans”
Loyal customers are ideal customers. Those loyalists who sometimes refer others to the business are even more valuable because they are active advocates.
But the most prized clients and customers of all are those who become so energized about the level of service they receive that they cannot stop telling others about it.
These “raving fans” are a golden asset and a tremendous source of new customers. For your company to rise to this level of appeal requires an intentional effort to personalize each transaction and aspect of the customer service relationship.
Rather than offering a preferred customer a standard discount coupon, for instance, you might instead offer them tickets to a golf tournament or symphony, deliver flowers or a gift basket to them, or pamper them in other unique and memorable ways.
The investment in service should be calculated based on the business value that the raving fan brings to the company.
When others who are advocates witness this kind of VIP treatment, they will likewise become inspired to rave about the business to enjoy the exclusive benefits of this preferred customer relationship.
Strategy #2 – Create Strategic Business Alliances
By partnering with other businesses with a common customer demographic but no actual direct competition, a company can expand its customer base quickly and easily.
Those customers who trust other businesses and have proven their loyalty to them will be inclined to follow their recommendations or perceived endorsements of an alliance partner.
By choosing good alliances, it is possible to build creative campaigns to increase the customer base.
You can advertise jointly, throw a joint event together, team up to support local charities, or even conduct cross-sell offers.
For example, a professional image consultant might team up with a clothing boutique, a spa, a luxury automotive dealership, a catering company, and a travel agency.
Nobody in that scenario is in direct competition, but they are all fueling each other’s customer database with pre-qualified and pre-screened leads.
It is a “win-win” situation for the businesses and their shared clientele.
Strategy #3 – Convert a Single Customer into Multiple Customers
One of the easiest ways to increase the number of customers is to concentrate on those already in your database. This kind of conversion is often just as lucrative – but far less expensive – than trying to drum up business from cold-calling those who have never stepped foot in the store.
For example, by up-selling or cross-selling, profits can multiply in a variety of ways and across several different directions or product lines.
Cross-selling is suggesting other relevant products people can try. When you buy a cell phone online, and the online store offers screen protectors for that model, that’s cross-selling.
Upselling is persuading the customer to upgrade their product or buy a more expensive version. Let’s stick with the cellphone example. If you’re about to buy the model with 32GB of storage space, the online store can suggest getting one with 64GB or 128GB.
If you implement any one of these three simple but effective strategies, you can easily add new customers and boost sales in less than 30 days.
If you need help to implement effective marketing strategies that will generate more customers in 30 days, we invite you to book a FREE Quick Wins Growth Session!