If you want to increase sales fast, there are six powerful weapons you can quickly implement in your company that will influence or persuade others to do business with you.
As a business owner, you are already aware that a good reputation takes a long time to build – But you can also lose it in a moment!
Robert Cialdini created the six principles of influence. Cialdini identified these six principles through experimental studies where other marketers and advertisers used this successfully in the art of convincing and influencing others.
This blog will go deeper into how you can apply these six principles in your business.
First, you need to make sure that you truly understand the people in your audience. You need to know why you want to influence them.
Principle # 1. Reciprocity – Give a Little Something to Get a Little
Something in Return To use reciprocity to influence others, you’ll need to identify what you can give to a prospective customer to get something in return. If you would like to start building your list, you can offer contact information, such as their name and email. You can give away free valuable content such as a FREE guide, an online webinar that teaches helpful something, or even a free consultation where you provide a solution to your target audiences’ problem.
Principle #2. Commitment – People Want Their Beliefs to Be Consistent
With Their Values At this point, you want to get people’s commitment early on, either verbally or in writing. Then you want to also Invite commitment by asking your potential customer to take a small action.
One small action will pave the way to future, more significant steps. Here are some little actions that you can ask for:
· Ask them to follow you on social media. If they start following you on Facebook, Twitter, Instagram, or any other channel, they will also be exposed to your brand and other offers that will entice them to buy soon.
Principle #3- Social Proof -There’s Nothing Like Feeling Validated Based on What Others Are Doing
Social proof is a crucial ingredient in online marketing.
People will buy, see, do what other people buy, see, and do.
You can use this principle by creating a “buzz” around your business or your offerings.
Create content that gets commented on. Whether through your videos, blogs, or social media posts, any intense discussion around your content marketing pieces will create even greater social action.
Principle #4 – Liking -The More You Like Someone, the More You’ll Be Persuaded
To build good relationships, ensure that you put in the time and effort needed to build trust and rapport with clients and people you work with, and behave with consistency.
Principle #5 Authority
We feel a sense of duty or obligation to people in positions of authority. Use authority, get support from influential and powerful people, and ask for their help in backing your idea or endorsing you. If you’re marketing a product or service, highlight well-known and respected customers, use comments from industry experts, and talk about impressive research or statistics.
Principle #6 Scarcity – When You Believe Something Is in Short Supply…You Want It More!
With this principle, people need to know that they’re missing out if they don’t act quickly. If you’re selling a product, limit the availability of stock, set a closing date for the offer, or create special editions of products. The goal of any business is always to make money, so pay close attention to these principles, learn what they’re all about, and apply them to your business.
If you apply them properly, you’ll notice an unmistakable growth in your business. Don’t be afraid to give your potential customers a free sample or two, and tell them how your products won’t be available for much longer at specific prices if they don’t act fast.
If you would like help to implement any of these powerful principles to influence others so can attract more customers, we invite you to book a FREE Quick Wins Growth Session!