Utilizing its collaborative approach, our team worked closely with BRIC, defining the target customer profile and creating an email campaign to attract and nurture leads. The resulting outbound marketing program has delivered 7,000 leads from companies and universities like John Deere, Infiniti Motor Company, the University of California, Berkeley, and George Washington University.
McMunn says, “With their help, we’ve successfully defined and communicated our value proposition to some of the world’s biggest brands. They helped us work into the adjacent university market as well. Their approach really works — they average two weeks from their initial outreach to setting an appointment.”
By employing our team, McMunn has also been able to control costs. “Because I’ve got them onboard, I’ve been able to manage my headcount and focus BRIC on our core competency: helping people learn a language more easily. Having them as a partner, I can focus on what I do best,” he says.