One powerful marketing strategy can quickly increase sales if executed correctly.
If you can solve a significant problem for your target audience and effectively communicate the benefits of your offer – you will instantly increase sales.
A Unique Selling Proposition (USP for short) is one powerful secret that can quickly differentiate your company from your competitors. You must be crystal clear about what unique position your company has in the mind of your potential customers in your crowded marketplace.
Unfortunately, when you ask any business owner to articulate clearly and concisely in one sentence or more minor what their unique selling proposition is — most business owners have no answer.
Most companies have no USP but only a ‘me too” business that feeds solely upon the momentum of the marketplace. There’s nothing unique or distinct about what the company offers to its clients.
Unfortunately, most business owners promise no great value, benefit, or service — ‘buy from us’ for no justifiable reason.
It’s no surprise that most businesses, lacking a USP or are “under promoting” their USP, merely survive and do not see an increase in sales year over year.
The small business failure rate is increasing, and one main reason is most businesses simply just exist without clearly communicating their actual value.
So why should any customer do business with you if you fail to offer any appealing promise, a unique feature, or exceptional service that would solve their problem?
In today’s competitive marketplace, customers expect something “special” in exchange for their business or hard-earned dollars. It’s not difficult to create a unique selling proposition for your company.
Your USP must set you apart and make you different from your competitors.
As a start, you need to ask yourself and answer these two simple questions:
1. Why do people do business with you now?
2. If they are not doing business with you now, why should they?
Once you can communicate what your ultimate advantage is in the marketplace, what sensational offer and powerful promise you can offer your target audience, then you can supercharge your business that 99% of your competitors are NOT doing!
If you would like help to create a unique selling proposition or effective strategies to differentiate your company from your competitors to increase sales, we invite you to book a FREE Quick Wins Growth Session!